Accra, Sept. 3, GNA – Unilever Ghana has
launched the 2018 edition of the IdeaTrophy aimed at introducing university
students to the realities of the business world.
The 2018 Unilever Africa business challenge is
the sixth edition since it was launched in Ghana in 2012 to create a
challenging and creative experience for university students.
Held across Ghana, Nigeria, Kenya, Cote
d’Ivoire, Zimbabwe and South Africa, the business challenge seeks to improve
youth employability as students gain practical experiences of the corporate
world.
Speaking at the launch, Mr Ziobeieton Yeo, the
Managing Director, Unilever Ghana, said the sole focus of IdeaTrophy was to
provide opportunity to university students to design a business strategy for
the brand in focus, work as a team, brainstorm and learn new skills and
mentorship from Unilever managers.
This year’s edition under the tagline bigger,
better and very challenging, students will get the opportunity to work with
Omo, one of Unilever’s premium brand with the tagline, Dirt is Good (DiG).
It is also to improve youth employability as
students gain practical experiences of the corporate world.
The ultimate winners, among others, are
sponsored by Unilever for a study tour abroad to key international business
events to meet and interact with global business leaders.
Mr Yeo said Unilever was not only concerned
about profits, but impacting the lives of people.
“Unilever does not only sell consumer goods
and toiletries but builds the capacities of the youth to make them employable
on the job market,” he said, and stressed the commitment of the company to the
development of the country.
He said the IdeaTrophy was to prepare the
youth for future leadership roles.
“The Unilever Africa Idea Trophy is to shape
tomorrow’s concept of leadership and produce better future leaders,” Mr Yeo
said.
The business challenge, Unilever Africa Idea
Trophy was created by Unilever Turkey in 2001 to create a challenging and
creative experience for university students as well as introduce young people
to the realities of the business world.
This competition has spread to other Unilever
businesses such as the Unilever NAME (North Africa and Middle East), UK,
Turkey, Russia, Unilever Nigeria, Kenya, Ghana, South Africa and recently Cote
D’Ivoire.
GNA
