by Oladapo Sofowora
Clement Mudiaga Enajemo, famously called Mudi, ranks among the top fashion designers in Africa. Over the years, the brains behind the soar-away fashion brand imprint, Mudi Africa, is known to be a trailblazer, which further goes to prove that his muse has never left him.
His uncommon design and creative prowess in showcasing Africa to the world speaks volume of his commitment to globalizing the African local content.
The multiple award winner has consciously been recreating and positioning his brand to meet international standards.
The Ughelli Delta State-born fashion designer loves to express the dynamism in the African cultures through his avant-garde designs.
A man of superior taste, every move he makes in the industry is ultimately intended to promote his brand and win the hearts of his far-flung customers.
Intrestingly, with over 25years in the fashion business after arriving Lagos from Ilorin in 1990, his success story has inspired many business rookies that, consistency and doggedness are key factors for the survival of any brand.
Mudi started with a shop in Ketu-Ikosi, close to Oshoffa’s house, but today, his well designed highbrow office, situated at Mudi Lane, Anthony, Maryland, Lagos is regarded a mecca of sorts, for top government functionaries, kings and renowned billionaires who visit to acquire some of his collections.
With branches littered across African countries like Kenya, Ghana, Senegal, South Africa, Mudi holds the record of the first fashion designer in Nigeria to have a billboard and advert on the TV.
His success story will not be complete without mentioning ace actor, Richard Mofe-Damijo, whom he met in 1995 and who played a brotherly role and assisted him in time of need which has helped sustain his fashion business till date.
Mudi Africa has retained its spot as one of the best indigenous fashion brand out of Africa. His wish is to create a fashion empire that will compete with top designers like Givenchy, Gucci, Adidas and others.
