Accra, Dec. 22, GNA -Mahogany Consult, a
Public Relations Agency, has been adjudged “Best in Social Media Communication”
for the year 2016 by the Institute of Public Relations, (IPR) Ghana, at the sixth
National PR Communications Excellence Awards.
The award sought to recognize and honour the
most effective year round Public Relations engagements with selected core
publics on Social Media.
For the award, Mahogany Consult presented
social media communication done for one of its clients, Medifem
Multi-specialist Hospital and Fertility Centre in the year 2016.
Speaking in an interview, Principal Consultant
of Mahogany Consult, Esi Essuman – Johnson said “social media has expanded
rapidly beyond its “social” functions to become a very potent communication
tool for driving business strategies.
“Today the various forms of social media have
become veritable channels for organizations to engage with their publics and
vice-versa. This has made Social media content management necessary for brand
building and communication.”
In view of this, Ms. Essuman-Johnson said
social media engagements must be borne out of well thought out strategies that
will ultimately shore up the organization’s bottom-line, while increasing value
for its publics.
“At
Mahogany Consult, we manage the social media pages of our clients by generating
research-based relevant content – text, images and videos, which speaks to the
needs of our organizations and their clients, creating a rich platform for
dialogue, interaction and feedback,” she added.
Commenting on the award, Ms. Essuman- Johnson
stated that Mahogany Consult was elated to receive the award on the occasion of
the Agency’s fifth anniversary which fell in February this year.
“For us, this is a testament of the agency’s
growth and successes throughout these years. This award supports our goal for
the next five years of the Agency, which is to be recognised for our strong
research portfolio,” she said.
“Our
tagline ‘Adding Value’ inspires us to go the extra mile to create additional
value for our clients and their businesses. And this has spurred our dynamic
social media team to always find creative and innovative solutions for our
clients. Every client of ours should experience value when it comes to the
services that we offer to them,” Ms. Essuman – Johnson said.
Mahogany Consult is the West African partner
of Public Relations Organisation International (PROI Worldwide). PROI agencies
are the leading independent Public Relations consultancies in about 100 cities in
50 countries and on five continents.
The agency also has a network of partner
agencies across West, East and Southern Africa in countries such as South
Africa, Nigeria, Burkina Faso, Ivory Coast, and Togo in West Africa and Kenya
and Uganda in East Africa to deliver international business.
Mahogany Consult is a fully owned Ghanaian
Public Relations agency that offers services in Public Relations (PR), Event
Management and Human Development Consultancy.
The Agency offers the full range of PR
services including social media content management, media relations,
communications research, event management, government relations, experiential
marketing, publicist services, crisis and issues management, employee relations
and internal communications.
The Human Development Consulting department
facilitates interdisciplinary human resource training for clients.
GNA
