NAIROBI, Kenya, Sep 25 – Ghanaian beverage manufacturer Kasapreko Company Limited has entered the East Africa market riding on the flagship brands Alomo Bitters and Alomo Gold.
This is alongside Kasapreko London Dry Gin, Black Rock Whisky, Carnival Strawberry, and Kalahari Bitters.
Its entry into East Africa has been made possible through Canary International Trading Company Limited, a subsidiary of the Canary Group of Companies that distributes food and beverage products.
Speaking Thursday during the launch at the Ghana High Commission in Nairobi, Patrick Masope-Crabbe, founder of Canary Group of Companies, said that the firm will focus on a business-to-business (B2B) model in order to ensure that the Kasapreko products spread rapidly into the market to reach consumers.
He said that they will partner with as many alcohol distributors and outlets as possible.
Canary International is present in West Africa, East Africa, and the United Arab Emirates.
On his part, the International Business Development Director at Kasapreko Company Limited, Francis Holly Adzah, called on Kenyans and the East African community to explore Ghanaian heritage through its diverse range of beverages.
He said that Kasapreko has leveraged research and development, as well as the latest technology, with local and traditional recipes in the production process.
“Kasapreko stands as a beacon of quality, innovation, and heritage, boasting a state-of-the-art production facility, global export reach, and an iconic flagship product, Alomo Bitters,” he said.
Advertisement. Scroll to continue reading.
The word Alomo comes from Ghana’s native dialect, used to refer to ‘my lover’ or ‘intimate friend’.
Alomo is popular not only in Ghana but also in Nigeria, Togo, Ivory Coast, South Africa, and Burkina Faso.
Canary International is present in West Africa, East Africa, and the United Arab Emirates. It has been trading food products such as Ketepa Tea brands, Chocolate Cadbury, and ONGA, among many others.
Kaspreko was started in 1989 by Kwabena Adjei, a Ghanaian businessman at Nungua in the Greater Accra Region of Ghana, to provide quality and affordable drinks to Ghanaians.
Kasapreko has adopted a niche in producing herbal-based alcoholic produce sourced locally.
The company that started in the small garage of Adjei has developed into a state-of-the-art production facility, exporting to 16 countries globally under various brands in the bitters, whisky, gin, liqueur, brandy, carbonated soft drinks, and wine categories.