Business News of Thursday, 17 May 2018
“We decided to come to Ghana because globally Europe is not growing much. The growth is very small but the growth opportunity is in Africa where everybody is coming to. It renascence of the African continent and we want to be part of that growth agenda where will work with various African governments to ensure that leveraging on brand BOSCH, we can be able to contribute to improving the livelihoods of Africans” Vice President of BOSCH SIEMENS Home Appliances, Allan Oyier explaining why his company decided to set up a branch in Ghana.
At the launch of the BOSCH showroom in Accra, Mr Oyier said Ghana as the fastest growing economy in Africa will help build the brand BOSCH with its infrastructure development and human development strategy.
“Ghanaians with most widely exposed people in Africa, brilliant in terms of human resource capacity will leverage to grow the brand BOSCH in the country,” he said.
For the over twenty (20) years that BOSCH has been in Africa, Mr Oyier said most of their operations have been in South Africa and Morocco but they are opening businesses in other countries to help grow their business.
“We are having Ghana, Nigeria, Kenya and Angola as our focus countries because they are the largest economies in Africa and it will help in our growth” he stated.
On his part, CEO of NOVOTEC Limited, distributors of BOSCH Home Appliances, Nii Lante Mills stated that as the first brand officially opened in Ghana, there are other dealers that the BOSCH Ghana store is dealing with as partners.
“We have taken two spaces in the Achimota mall and Junction mall, so slowly we are rolling out to create the visibility that we require so that at every point you will have BOSCH appliance which you can easily have access to,” he said.
He added that the Ghana brand store as a long-term measure will improve on after sale service, delivering and installations, where every shipment of BOSCH product will come along with spare parts in order to serve the costumers better.
“There is a service centre we will soon come up with that will support all our activities, so slowly and systematically we are here and we will grow and develop it” he noted.
Mr Nii Lante Mills said delivery, for now, is free in Accra but costumers outside Accra and Kumasi can be arranged depending on the size of the supply.
“We have two years warranty on the products parts. For instance, if you buy an appliance and the thermostat something goes off, for the two years we replace that part for free but the product is not typically replaced.”
BOSCH in Ghana expects to improve consumer brand awareness to change lives through technology. Its focal point is to be ‘consumer-centric’, leverage brand potentials, lead innovation and broaden portfolio and drive operational excellence as well as push digital transition and live authentic leadership.