Dublin, July 08, 2022 (GLOBE NEWSWIRE) — The “Africa B2C E-Commerce Market 2022” report has been added to ResearchAndMarkets.com’s offering.
Rapid B2C E-Commerce sales and Internet penetration growth in Africa projected
E-Commerce currently accounts for a small percentage share of total retail sales in Africa, indicating a major potential for future growth. Most of this growth comes from the rising Internet penetration across all countries in Africa, bringing a higher adoption of online shopping practices by Africa’s emerging consumers.
South Africa and Nigeria display a higher card adoption than Egypt, Kenya and Morocco
Africa’s largest B2C E-Commerce markets include South Africa and Nigeria, having the highest E-Commerce sales values in comparison to Egypt, Kenya and Morocco. In both countries, the majority of payments were conducted with cards, compared to a bigger share of the total payments stemming from cash-based payments in Egypt, Morocco and Kenya. In terms of local competition, one of the leading companies in these markets includes Nigeria-based Jumia. Jumia and other regional players face strong competition from cross-border online shopping platforms such as AliExpress and Amazon, which are gaining popularity among digital consumers in Africa.
Key Topics Covered:
1. Management Summary
2. Regional
Internet Users in Africa, in millions, and Share of Worldwide Internet Users, in %, 2021e-2025fB2C Internet Penetration in Africa, in % of Population, by Sub-Region, February 2022Internet Penetration in Africa, by Selected Countries, incl. Egypt, Kenya, Morocco, Nigeria, South Africa, in % of Population, March 2021Mobile Internet Users in Sub-Saharan Africa, in millions, and Mobile Internet Penetration, in % of Population, 2020-2025fBreakdown of Internet Traffic in Africa, by Device, in %, by Country, incl. Egypt, Ghana, Kenya, Madagascar, Morocco, Nigeria, Rwanda, South Africa, Togo, Tunisia, Zambia, Compared to Africa and Worldwide, January-March 2022M-Commerce Sales Share in the Middle East and Africa, in % of Total Retail E-Commerce Sales, Compared to other Regions Worldwide, May 2021Breakdown of Payment Methods Used in B2C E-Commerce, in %, by Selected Countries, incl. Egypt, Kenya, Morocco, Nigeria and South Africa, 2021e
3. South Africa
B2C E-Commerce Market Overview, December 2021Breakdown of Internet Traffic by Device, in %, Q1 2022Breakdown of B2C E-Commerce Sales by Domestic and Cross-Border, in %, 2020B2C E-Commerce Sales, in ZAR billion, and Year-on-Year Change, in %, 2018-2022fB2C E-Commerce Share of Total Retail Sales, in %, 2020-2022fNumber of Monthly Internet Users, in millions, 2019 & 2020Online Shopper Penetration, in % of Internet Users, 2019 & 2020Top Reasons for Accelerated Online Shopping Behavior, in % of Consumers, November 2020Breakdown of Frequency of Shopping Online, by Selected Product Categories, in % of Consumers, November 2020Product Categories Purchased Online, in % of Consumers, November 2020Breakdown of Payment Methods Used in B2C E-Commerce, in %, 2021Share of Respondents Who Made Mobile Payments, in %, 2019 & 2020Card Payments Value, in ZAR trillion, and Year-on-Year Change, in %, 2016-2024fB2C E-Commerce Players Overview, December 2021Top 4 E-Commerce Websites, incl. Total Number of Visits on Desktop and Mobile, in millions, Average Visit Duration, Pages Per Visit and Bounce Rate, January 2022
4. Nigeria
B2C E-Commerce Market Overview and International Comparisons, April 2022Breakdown of Internet Traffic by Device, in %, Q1 2022Breakdown of B2C E-Commerce Sales by Domestic and Cross-Border, in %, 2020B2C E-Commerce Sales, in USD billion, 2020 & 2021eInternet Penetration, in % of Population, 2017-2021 & January 2022Online Shopper Penetration, in % of Population, 2021eBreakdown of B2C E-Commerce Sales by Product Category, in %, 2021eBreakdown of Payment Methods Used in B2C E-Commerce, in %, 2021eNumber of Mobile Payment Transactions, in millions, and Value, in NGN billion, 2017-2021Payment Options Offered by Two Major B2C E-Commerce Players, March 2022Delivery Options Offered by Two Major B2C E-Commerce Players, March 2022Top 5 Online Shopping Apps, by Downloads in Google Play Store, Apple App Store (iPhone and iPad), March 2022Jumia Key Performance Indicators, incl. Annual Active Customers, Orders, GMV, TPV, JumiaPay Transactions, and Loss, 2019-2021
5. Egypt
B2C E-Commerce Market Overview and International Comparisons, April 2022Breakdown of Internet Traffic by Device, in %, Q1 2022Breakdown of B2C E-Commerce Sales by Domestic and Cross-Border, in %, 2020Breakdown of Platform Types Used for Online Shopping, in % of Online Shoppers, September 2021B2C E-Commerce Sales, in USD billion, 2021-2024fNumber of Internet Users, in millions, January 2019-January 2022Shopping-Related Activities Carried Out Online, in % of Internet Users, Q3 2021Breakdown of B2C E-Commerce Sales by Product Category, in %, 2021eBreakdown of Payment Methods Used in B2C E-Commerce, in %, 2021eTop Drivers of Online Shopping, in % of Internet Users, Q3 2021Top 10 Retail Brands, incl. 3 B2C E-Commerce Brands, 2021
6. Morocco
B2C E-Commerce Market Overview and International Comparisons, April 2022Breakdown of Internet Traffic by Device, in %, Q1 2022Smartphone Penetration, Compared to the Region and Worldwide, in % of Population, 2021Share of Online Shoppers Making Purchases via Mobile, Compared to the Region and Worldwide, in %, 2021B2C E-Commerce Volume, in USD million, 2020-2024fNumber of Online Transactions Made with Bank Cards, in millions, and Value, in MAD billion, by Domestic Credit Cards and Domestic and Foreign Cards (Total), First 9 Months of 2018, 2019, 2020, 2021Internet Users, in millions, January 2021 & January 2022Shopping-Related Activities Carried Out Online, in % of Internet Users, Q3 2021Breakdown of B2C E-Commerce Sales by Product Category, in %, 2021eBreakdown of Payment Methods Used in B2C E-Commerce, in %, 2021eTop 3 Online Shopping Websites, incl. Total Number of Visits on Desktop and Mobile, in millions, Average Visit Duration, Pages Per Visit and Bounce Rate, February 2022
7. Kenya
B2C E-Commerce Market Overview and International Comparisons, April 2022Breakdown of Internet Traffic by Device, in %, Q1 2022B2C E-Commerce Sales, in USD billion, 2022f-2024fB2C E-Commerce Share of Total Retail Sales, in %, 2021Internet Penetration, in % of Population, 2017-2021 & January 2022eInternet Users, in millions, January 2021 & January 2022Preferred Shopping Method, in % of Respondents, 2021Top 3 Online Payment Methods, in % of B2C E-Commerce Payments, 2021Mobile Payment Statistics, incl. Number of Transactions, in Millions, Value of Transactions, in KES Billion, Number of Accounts, in Millions, and Number of Agents, in Thousands, 2011-2021Top 5 Online Shopping Apps, by Downloads from Google Play Store, Apple App Store (iPhone and iPad), March 2022
Companies Mentioned
AlibabaAliexpressAmazon.comASOSAvitoB techCarrefourGumtreeIkeaJumiaKazyonKepiosKongaLucky TenMakro.co.za.OLXOlx.co.zaSheinSouqTakealotThankUCashUbereatsWishWoolworth
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