New Guide to the “World’s Hottest Market” Proves Africa is Open for Business – BusinessGhana News

When asking businesspeople and economists to name a continent that springs to mind for its opportunities, workforce and potential to provide stable growth for the next five decades, few would say Africa.

However, investment banker Mark Byron can prove that Africa is *the* perfect continent for the rest of the world to invest in, operate from and thrive under. In his new book, ‘Africa Arrives:’ The Savvy Entrepreneur’s Guide to The World’s Hottest Market’, Byron explains why.

Synopsis:

Finally a book has arrived that approaches the continent of Africa with a realistic sense of optimism and a forensic sense of history that renders it more vital, more accurate and more compelling than any other book—business, personal or historical—that has ever dared to take on this Gargantuan theme. Rather than merely take one narrow aspect of the African economic paradox or become another blatant “cheerleading” carte blanche to the international FDI clique, AFRICA ARRIVES is truly The Savvy Entrepreneur’s Guide to the World’s Hottest Market. From top to bottom, from beginning to end, AFRICA ARRIVES breaks down, analyses and opens up the heart and soul of 38 of Africa’s 54 Nations. And it does so in a way that is fresh, innovative, compelling and content-rich. It even takes 20 of them and rates doing business there on a basic Wall Street Stock Purchase Matrix. Buy, Strong Buy, Hold, Buy and Hold, Sell—all these common investment terms and more are applied to every major economy from Algeria to Botswana, from Cote d’Ivoire to Kenya.

Everything you ever wanted to know and more is included in this book. 300 Million Millennials using technology to come off their tribal enclaves and into a whole new world that is financially free, bullish, and (in all the best ways) replete with “Futureshock.” AFRICA ARRIVES is also the first book that ever uses historical forensics to dive into the complex Matrix that is Africa’s Colonial History, how it has come out of Foreign Aid (and “death by good intentions”) to become the economic force of the future. Alive with anagrams, it uses BRICS, STICKS and NO-STRINGS and gives them a whole new meaning, replete with profiles of several Africapitalists and movers and shakers of the world. A warts and all book that brings you a realistic look at the future, AFRICA ARRIVES has landed with a whole new World of perspectives. And it’s mutable.

This book will appeal to:

1) Young internationally intensive entrepreneurs and growing companies looking to develop Africa as a robust new market.

2) Foreign Direct Investment wanting a truly in-depth look at what is best and most diverse in Africa’s Top 20 Emerging Markets…and some of the risks those entail.

3) The hundreds of thousands of African expatriates looking to markets such as Nigeria, Kenya, South Africa and Mozambique as platforms for the recent spate of “reverse diaspora” back to the Sub Sahara that is presently sweeping the world.

4) Forbes, Fortune and Business Weekly financial shakers and movers looking for a comprehensive analysis of Africa that cuts through the veneer and offers a solid framework for doing business on the Continent.

5) Any business and marketing directed person looking for a cautionary tale on how to navigate this varied economic landscape with intelligence and a sense of self-preservation.

“This book is perfect for Foreign Investors, Diasporas and Institutions looking to invest in Africa,” explains the author. “In fact, I’ve also included lists of verified contacts that readers can tap into; individuals who can help them grow and thrive under this new frontier that is tipped to be strong and growing for the next 50 years. It’s an opportunity they won’t want to miss.”

Continuing, “Africa’s economic landscape is extremely varied which, while requiring a solid game plan to navigate, is rich with opportunity across all sectors. To date, the book has been extremely well received, and I’m excited to see how it empowers people to invest in Africa, its resources and its amazing people.”

Indeed, reviews have been glowing. Grady Harp comments, “AFRICA ARRIVES is meeting with kudos from around the globe. The riches of that huge continent are immeasurable but this learned book present the potential of that great continent to the economic atmosphere of the world. This is a fascinating and highly informative book not only for entrepreneurs but also for all lay people excited about the rise of the importance of Africa. Highly Recommended.”

JA Armstrong adds, “This book reads like a listing of the who’s who in African business circles, highlighting important figures in each country, up and coming businesses as well as international companies who have chosen to come and stay. Each country is showcased with their strengths and where they stand on the FDI listing. This indicates to us as Investors whether we should simply buy, or hold, or even both.”

‘Africa Arrives!: The Savvy Entrepreneur’s Guide to The World’s Hottest Market’ is available now: https://amzn.to/2KqQ7LX.

About the Author:

Mark Byron is a successful British/Nigerian investment banker who takes us on a journey through this phenomenal Economic Giant—from the financial corridors of Cairo to the petroleum politics of Lagos, from the real-estate/construction boom in Cape Town and to the high tech revolutions in Nairobi, Dar es Salaam and Accra.

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