Nigeria B2C E-Commerce Market Report 2019: E-Commerce Companies are Faced with Infrastructure Challenges


“Nigeria B2C E-Commerce Market 2019” report has been added to’s offering.” data-reactid=”12″>The “Nigeria B2C E-Commerce Market 2019” report has been added to’s offering.

The report points to the continuous growth of online retail sales in Nigeria, driven by a rising Internet penetration rate and growing consumer trust in online shopping.

Nigeria’s retail E-Commerce market harbours a high growth potential, as only a small fraction of overall retail spending currently is online. The country’s population is large and growing, expected to become the world’s third largest by 2050. With Internet penetration increasing, a growing share of consumers gain access to E-Commerce services, used by around one-half of all connected shoppers as of 2018, according to a survey cited here. The largest products segments in Nigerian E-Commerce are consumer electronics, household appliances and fashion.

At the same time, infrastructure barriers inhibit full-fledged E-Commerce development in Nigeria. With a major share of population living in rural areas with underdeveloped road systems, E-Commerce fulfilment remains a major challenge. Furthermore, low access to financial services constrains the adoption of digital payment means, as the analyst reports.

E-Commerce market leaders such as Jumia and Konga strive to overcome these barriers by building their own delivery and payment ecosystems, and are rewarded with higher market shares compared to their competitors. In early 2019, Jumia conducted an IPO on the New York Stock Exchange, raising further investments to fund its expansion in the region. ” data-reactid=”82″>For more information about this report visit

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