Is Nigeria A Viable Business Location For Twitter?
It is no longer news that Jack Dorsey, the co-founder and Chief Executive Officer (CEO) of the micro-blogging site, Twitter, Jack Dorsey, is in Nigeria.
Since he arrived in the country on Thursday, November 7, 2019, he has since been meeting with tech stakeholders in the country to understand the Nigerian business environment at large.
Although, he had hinted on visiting four African countries which are -Ethiopia, Ghana, South Africa, and Nigeria inclusive.
But from the pictures shared on his timeline, one can arguably tell that he’s having a fulfilling time in Nigeria.
Details of Dorsey’s visit: The Twitter boss arrived in the country with his team which includes; Kayvon Beykpour, co-founder and CEO of Twitter’s video streaming application, Periscope; Parag Agrawal, Chief Technology Officer; TJ Adeshola, the head of US Sports Partnerships at Twitter; Michael Montano, Twitter’s Engineering Head.
During his engagement at Techpoint Africa, Dorsey, with his team, disclosed their plans to transfer Twitter’s workforce in six African countries, he said, “We at Twitter are looking to decentralize our workforce in 6 countries in the continent.”
Speaking on the Cryptocurrency, he said “I’m excited to see Nigeria and this part of the world speak on cryptocurrency because it’s not gonna come from San Francisco, it’s gonna come from here.
“If the internet has a native currency the world would have a native currency.”
Also, the Twitter boss also visited Co-Creation Hub (CcHub) and Andela Nigeria, where he had a chat with tech entrepreneurs and shared his own experience.
What you should know: There is no reliable data on twitter users in Nigeria at the moment. However, with Nigeria having the largest population of over 200 million in Africa, it is arguable that Nigerians are leading the part of Africa’s twitter users by citizenry.
Although, when asked the number of Nigerians on Twitter, Dorsey who wasn’t sure about the exact figure, admitted that the number of Nigerian Twitter users is just “not enough.”
Twitter generates most of its income from advertising; promoted products, promoted tweets, promoted accounts and promoted trends.
It makes sure promoted products make it into the right users’ timelines, “Who to Follow” lists or at the top of the list of trending topics for an entire day in a particular country or globally.
And in view of (Nigeria) being the largest market in Africa, if Twitter is able to get more Nigerians on its platform, it means more wealth for the company.
It is, however, of common knowledge that the micro-blogging site, has been a platform for Nigerians to host conversations, energise social movement, and promotion of businesses. Many entrepreneurs make use of the platform to create awareness of their products/businesses.
