A renowned Indian mobile phone company, Lava Technology has unveiled its operation in Ghana. The company has taken a pledge to take 20 percent of the market by the completion of 2020.
Lava Technology has ventured into a partnership with I2, a popular Ghanaian mobile phone marketing company based in the capital city Accra. The company will look into the distribution of Lava’s range of sets across the nation.
Subsequently, the Indian mobile phone manufacturer has entered into a partnership with I2, a Ghanaian mobile phone marketing company, to take up the distribution of Lava’s range of phones in the country. The marketing company also plans to use both online and offline channels to help Lava penetrate the market in Ghana with those already operating in that space, as reported by Graphic Online.
The entrance of the Indian mobile phone giant into the Ghanaian market follows a successful entry into the African mobile market through Egypt. Rahul Kumar Singh, the Country Manager of Lava Technologies in an interview with the media after the launch on January 24, 2019 in Accra stated that it would deliver valuable and reliable, yet affordable range of mobile technology to revolutionise the Ghanaian market.
Lava’s entrance into the Ghanaian market follows a successful entry into the African mobile market through Egypt. The launched feature phones for the mass market through Champion Series (C1, A1, N1) and smartphones through Z series (Z81 2GB, Z81 3GB) and Iris 51. The company also plans to enter other African countries like Nigeria, Kenya, Tanzania, South Africa, the Ivory Coast, Uganda, Ethiopia and Morocco. He noted that they had one-year warranty for their mobile phone products.
“The vision of Lava is to make valuable technology accessible to people and empower them to do more and be more… In the last nine years, we have travelled this journey of making this possible and today, we can promise the most trustworthy products and the most reliable user experience to our customers,” Vikram Singh Parmar, CEO, Lava Africa.