The Ghana National Chamber of Commerce and Industry (GNCCI) says it will introduce new business strategies for Ghanaian businesses to be highly competitive on the international market in 2020.
Speaking to JoyBusiness at the Africa Growth and Opportunity Act (ACT) Trade Expo in New York, USA, the Chairman of the Accra Chamber of Commerce, Nana Agyenim Boateng said: “now is the time for our businesses to rethink their business strategies to penetrate the US market”.
Mr Agyenim Boateng added, “The Chamber is very much aware of the changing trends of doing business in the USA. Have sat through the business sessions here at the AGOA Trade Expo, it will be imperative for us as a Chamber to come out strong with some strategic partnerships and commitments that will ensure that our businesses stand out in the US market.”
Ninety per cent of products from Ghana and across Africa get rejected daily by the FDA and Immigration of the United States America. Despite there being a trillion-dollar untapped business opportunity for local businesses, the key issue is that most of them have no idea about the regulations regarding the sale and marketing of products to the US market.
In recognition of the Chamber’s active role through the Ghana-AGOA Trade Resource Centre (ATRC), the Ghana National Chamber of Commerce & Industry is participating in the AGOA Expo & Trade Fair, from Thursday, 5th December to Tuesday, December 10 2019.
The event will see the Vice President of Coca Cola engage the Ghanaian delegation and other participants from 10 African economies.
The President of the Ghana National Chamber of Commerce, Nana Dr Appiagyei Dankawoso I, will be leading the delegation comprising business visitors and trade exhibitors and present investment and business opportunities under AGOA in Ghana.
The AGOA Expo is a cultural and business platform aimed at celebrating US-African cooperation, strengthening bilateral trade relations, promoting AGOA key export products and investment opportunities.
There would be a number of activities including African Beverages and Food Show, African Apparel, Textiles and Footwear Exhibition, AGOA Apparel Fashion Week, Exhibition of Leather and African Cosmetics, African Music and Urban Dances, AGOA Festival Workshops and Networking.
The participants for this event are the United States, AGOA eligible countries including Ghana, Nigeria, South Africa, Kenya among others.
The AGOA festival
The AGOA Festival is a cultural and business platform committed to celebrating the US – Africa cooperation, strengthen bilateral trade relations, promote AGOA Key Export Products and Investment Opportunities through African Growth & Opportunity Act (AGOA).
It is also a great opportunity for American Companies to explore sourcing opportunities in Africa, expand their business or introduce new products, services in the African Countries AGOA eligible with direct access to Authorities and Business Leaders. A wide variety of activities are organized periodically in US Cities to boost African exports products and take advantage of the AGOA legislation with new partnerships and joint ventures.