Ghana’s Amaarae Joins Spotify EQUAL Music Programme

By Aduragbemi Omiyale

The duo of D’Bank and Simi will be on the Nigerian Idol Season 7 premiering on Sunday, February 6, 2022, as judges, the organisers have confirmed.

This means Seyi Shay and DJ Sose, who were on the music talent hunt reality show in season 6, will not be returning, though Obi Asika, a music executive, was retained as well as the anchor, IK Osakioduwa.

A statement issued on Wednesday disclosed that the winner of the programme will go home with N100 million, higher than the grand prize for last year.

The last edition was won by Kingdom and in this edition, the winner will get a recording deal, brand new SUV, cash prizes, and other alluring prizes from the headline sponsor, Bigi, a soft drinks subsidiary of Rite Foods Limited.

After virtual and live auditions which recorded over 10,000 entries for the music reality show across Nigeria, Season 7 premieres on the screen with refreshingly thrilling and rousing musical moments for lovers and fans of the show.

It will air next month on DStv Channel 197 and GOtv Channel 29 at 6 pm, with the main live episodes to air weekly starting Sunday, March 20, 2022, at 7 pm on Africa Magic Showcase, Urban and Family.

Speaking on the sponsorship, the Assistant Brand Manager, Beverage and Bakery, Rite Foods Limited, Ms Boluwatife Adedugbe, assured that the firm will continue to support talent promotion and growth of the entertainment industry by discovering and rewarding music talents in Nigeria.

“The Bigi brand is here for the second time to ensure that this season produces a crop of fresh talents who will be well-grounded to conquer both the local and global music scene. This is in line with Rite Foods’ commitment to promoting young talents and boosting the entertainment sector.

“We can’t wait to go with all contestants and viewers on this refreshing music journey,” she stated.

Ms Adedugbe further reiterated the company’s unwavering effort to make the partnership with the Nigerian Idol platform a worthy one by helping to amplify the show and provide the much-needed engagement necessary to thrill, excite and refresh viewers throughout the season.

She also stressed that the music platform will give the Bigi brand the space required to connect with its consumers who are great lovers of music.

“Music is a language which the Bigi brand explores to connect with the hearts and minds of consumers; as such, the Nigerian Idol platform is an excellent platform for Bigi, a proudly Nigerian brand to connect aggressively with its consumers. With all thirteen variants, there is a Bigi for every moment of the show – as a fan, viewer, or contestant,” she added.

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