Fairtrade Messe briefs exhibitors ahead of trade show

Business News of Wednesday, 4 December 2019

Source: ghananewsagency.org

File photo

The German Trade Show Specialist Fairtrade Messe has held a briefing for exhibitors ahead of the sixth West Africa International Trade Show on Agriculture, Food Processing, Plastics, Printing and Packaging in Accra.

The two-day exhibition and conference to be held on 10th to 12th December, 2019 at the Accra International Conference Centre (AICC) is to attract farmers, food processors and other value chain actors.

Mr Paul Marz, the Managing Director, Fairtrade Messe said the event was to bring value creation to the country and create jobs for the people.

He said the briefing was to explain to the exhibitors what to expect on the day of the event and to show them the layout and setting of the exhibition.

He said the 2019 edition of the trade show would see a record 17 country pavilions from China, Flanders/Belgium, Germany, Morocco, the Netherlands, Sri Lanka and Turkey, Nigeria, South Africa, Poland, Germany, Jordan, India, Italy and Ghana.

He said the show would be complemented by a high-level conference programme on the Food processing value chain, finance and packaging.

Strong institutions including AHK Delegation of German Industry and Commerce in Ghana, DLG German Agricultural Society, Embassies of Belgium, France, Germany, Italy, the Netherlands and Turkey, would be in Ghana to support the show.

Others are Flanders Investment and Trade, German Federal Ministry for Economic Affairs and Energy, Hortifresh by the Netherlands Government, Morocco Foodex, Sri Lanka Tea Board and the Turkish Ministry of Trade and Ghana’s Ministry of Trade and Industry.

Agrofood & plastprintpack West Africa 2019 will also be supplemented by a two-day programme of presentations and conferences, organised jointly by fairtrade Messe and AHK Delegation of German Industry and Commerce in Ghana.

Among the key topics to be discussed by stakeholders are Food Processing Value Chain Market Analysis, African Continental Free Trade Agreement–Challenge or Opportunity for the Food and Packaging Sector; and Financing Your Business: Where to Go and Who to Approach.

Other areas are Agrofood and Packaging Facing the 21st Century: What Impact do Big Data and Digitalization have? Packaging: The Way Forward for Ghana and West Africa.

In addition, the agrofood and plastprintpack portals would allow exhibitors and visitors to communicate as well as arrange business meetings before, during and after the event, all year round.

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