Business News of Thursday, 19 April 2018
Source: Paa Kwesi Forson
Marking its fifth anniversary in Ghana, BTL Marketing Solutions Limited, a well-rounded advertising and digital marketing firm has held chops and wine session for its clients, suppliers and media partners.
The ‘Abofu’ based outfit which first set up base at Spintex and Adabraka operating in hotels and rented spaces before finding its home on the N1 Highway stretch was grateful to the Supreme Divine for how far they’ve come.
CEO for BTL Gabriel Kojo Appiah, assured stakeholders that the firm’s 7 cardinal principles will not be eroded rather harder and smarter work will be done to sustain the 12 A-class accounts they manage of corporate Ghana as well as the 12 A-class accounts they manage in Congo and even strive to capture more A-class accounts in all the market they play.
“BTL has footing in 9 African countries but by year 2020, we purpose to increase that number to 19,” the CEO declared.
According to Mr. Appiah, brands need support, reason why BTL strives to become the most influential agency in West and East Africa by year 2020 and Africa as a whole by 2027 with an eye on Asia and the South America markets.
“Calculated strategy has been put in place and we are already in Ghana, Liberia, Sierra Leone, Nigeria, Kenya, Congo, Gambia and Zambia so the dream can materialize,” he submitted.
Keen to lift people out of poverty, Mr. Appiah further pointed out that BTL’s brand activations provided income for 3,721 people in Ghana while in Liberia 1,200 casual employees got paid for work done.
The CEO thanked BTL bankers; Ecobank, Fidelity and Stanbic for ensuring they stay in shape financially without overspending stressing BTL takes it Corporate Social Responsibility seriously.
“BTL has been paying the school fees and other bills of pupils who emerge tops in their class at the Presby School in our neighbourhood up to the secondary school level.”
For Head of Operations for BTL Marketing Solutions Limited, Solomon Nanfa; the reason clients trust them with their business is because they over deliver and pleasantly surprise the client. He added he was grateful to suppliers for their partnership.
According to Media General Executive and media expert; Francis Doku, he is delighted for how far BTL has come given its humble beginnings adding he expects grander things in the next 5 years of BTL’s life.
Regina and Martison from Vodafone Ghana were full of praise for the work BTL offered when engaged. “You can go to sleep when working with BTL because they deliver the numbers,” he boldly claimed.
Primenewsghana don and advertising notable; McBen Asamoah remarked: “the BTL CEO has been a hands-on person while dealing with him so I can say its only 25% of what he will eventually achieve that we are witnesses too now.”
Rounding up a pleasant evening shared by friends, workmates, associates, suppliers and journos.