The 2018 guest speaker at Brand Summit SA, Chief Justice Mogoeng Mogoeng and Solly Moeng, convener of Brand Summit SA.
The 2019 Brand Summit South Africa partnered with the Public Relations Institute of Southern Africa (PRISA) and the UK-based City Nation Place Ltd to host this year’s event at The Forum in Bryanston from June 6 to 7.
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The inaugural event was opened by South Africa’s Chief Justice Mogoeng Mogoeng, who delivered a resounding keynote address anchored on the spirit of and values enshrined in the Preamble to South Africa’s Constitution.
The 2018 guest speaker at Brand Summit SA, Chief Justice Mogoeng Mogoeng.
Gary Leih, a highly respected brand specialist and Founder of Leih’s Truth and Propaganda, delivered a paper on the importance of country branding.
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Delegates came from as far afield as Nigeria, Ghana, France, Ethiopia, Namibia, Kenya, Russia, and Switzerland, with others sending video recorded messages from Beijing, New Delhi, Budapest and Moscow.
“The partnership with PRISA and City Nation Place Ltd is a natural one for this event,” said Solly Moeng, Summit Convenor.
“Much of the content of the summit’s programme revolves around issues of country brand/destination reputation management, which include public relations and communication management, stakeholder engagement, reputation management, destination marketing strategies best practice and so forth. Professionals in all these areas of activity have a lot to contribute and to learn from the planned discussions,” he said.
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“For us, Brand Summit South Africa will provide an ideal opportunity for our members to move from theory to discussing a real, evolving, brand, a country brand,” PRISA, executive director Victor Sibeko said.
“Public relations and communication management professionals, who make the core of our membership, often get called upon to help brands engage their stakeholders through effective strategic communication. Such calls for interventions increasingly use complex communication tools and platforms. They also have to show measurable outcomes. A discussion on South Africa, the country brand, is very close to our hearts and will be exciting to analyse from various touch points.”
City Nation Place Ltd creates forums around the world for sharing expertise to promote best practice in place branding and place marketing strategy.
“City Nation Place is delighted to partner with the South Africa Brand Summit. It’s our mission to help places around the world develop a more cohesive and collaborative approach to place brand strategy and the South Africa Brand Summit contributes to this, bringing together government and private sector to share ideas for the positive development of South Africa, the country brand, on the world stage,” said Clare Dewhirst on behalf of her organisation.
The 2019 programme will boast dynamic speakers under the age of 35 who will share their views about and expectations of South Africa, the country brand, in the context of fast-evolving domestic, regional, continental and global dynamics.
In addition to an expected bigger African and global delegation, the 2019 keynote address will be delivered by Kenyan Professor Patrick Loch Otieno Lumumba, Associate Professor of Public Law & Founding Dean at the Kabarak University School of Law, Kenya.
Sisa Ntshona, CEO of SA Tourism, will also speak at the 2019 Summit.
To register as a delegate go to www.sabrandsummit.co.za, email [email protected] or contact 021 671 4356.
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