African music streaming company MePlaylist inks distribution deals with FUGA & Symphonic

Nigerian-born music streaming startup MePlaylist has struck distribution deals with FUGA and Symphonic, adding some 7 million songs to its catalog.

MePlaylist is a music streaming platform founded by Olakunle Oladehin in 2017.

The service is available across Nigeria, Ghana, Kenya, Uganda, Tanzania, South Africa, Zimbabwe, as well as the UK and North America.

The news follows last week’s announcement of the company’s high profile executive appointments of Michael Kay Kiladejo and Mathew Knowles, the father (and former manager) of artists Beyoncé and Solange Knowles.

Knowles also made an undisclosed investment in the company in March.

Partnering with FUGA brings 6 million songs to the MePlaylist catalog, while the company’s deal with Symphonic adds 1 million tracks.

Amsterdam-headquartered FUGA works with a wide range of labels such as Red One, and Better Noise, Riot Games, Tommy Boy Entertainment, Epitaph Records, Armada, Ultra Music, Curb Records, Planet Records and Mom+Pop.

Florida-based Symphonic works with a broad artist roster including Lil Flip, Korede Bello and Yemi Alade.

In addition to these two deals, MePlaylist states that it is on track to add “millions more tracks” to the service by the end of the year.

“I am very excited to be working with MePlaylist.”

Jorge Brea, Symphonic 

Jorge Brea, Symphonic CEO, said: “I am very excited to be working with MePlaylist. Africa is one of the most exciting regions in music right now and we’re happy to be able to interface with them to bring our diverse catalog to their platform along with learning more about the region and its incredibly talented artists.”

“It gives us great pleasure to open up shop and work in partnership with both FUGA and Symphonic distribution, to provide the musical consumer with their own uniquely tailored MePlaylist experience”.

Michael Kay Kiladejo, MePlaylist

Michael Kay Kiladejo, President, Global Licensing and Content Acquisition at MePlaylist, said, “It’s a time of dynamic growth for the music business.

“So much of that dynamism is coming from the African industry and its collaborations with global partners.

“It’s all the more exciting to be in the business of delineating the musical palette and exposing great material to even wider audiences.

“It gives us great pleasure to open up shop and work in partnership with both FUGA and Symphonic distribution, to provide the musical consumer with their own uniquely tailored MePlaylist experience”.

“We are delighted that FUGA will now be able to deliver our clients’ repertoire to MePlaylist.”

Loredana Cacciotti, FUGA

Loredana Cacciotti, Head of Commercial Legal Affairs & Licensing, added: “We are delighted that FUGA will now be able to deliver our clients’ repertoire to MePlaylist.

“We always look to expand our reach to new services and markets, and we are excited to work closely with MePlaylist and build strong lasting connections in Nigeria and across Africa.”Music Business Worldwide

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