25 Most admired African brands ▷ Kenya News

Business is booming! Well, that’s according to the latest report by Brand Africa in conjunction with Africa Business Magazine where they ranked the 25 most admired African Brands. Africa’s been beaming with rapid growth, and indeed, great African brands realize that it is fast becoming the new frontier for business. Because of the transformational financial environment, certain home-grown brands are entirely changing the narrative. And they are entirely altering Africa’s reputation and making a massive socio-economic transformation. Africa’s rich in culture and there are over 2000 languages spoken in different countries. With such diversity, Africa’s quite an exciting market for brands. New business opportunities and sources for growth are emerging everywhere in Africa. With the craze that this continent has towards brands, if you get it right, then you’ve got business. So, what are the most valuable brands in Africa?

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Source: UGC

The African continent is fast becoming confident in its creative self-expression. Indigenous brands are growing and becoming wealthier. This presents an even better opportunity for other intrigued businesses focusing on African insights. Herein, you will learn of the big brands in Africa that have created an excellent reputation.

READ ALSO: New report ranks Safaricom, Tusker, Kenya Airways among 25 most admired African brands

1. Dangote

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Source: UGC

The Dangote group is a multi-trillion-billion-dollar conglomerate headquartered in Nigeria. The firm has active businesses in Togo, Benin, Ghana, Nigeria and an extensive portfolio of investment in other countries. Dangote started as a small trading company in 1977 via its founder Aliko Dangote. The company’s principal business interests include cement and salt factories, flour mills, among many other consumer goods. With such considerable investments in essential household items, it’s without a doubt a darling of the masses earning it a spot among the best international brands in Africa.

2. MTN

image: mtn.co.za
Source: UGC

This South-African firm founded in 1994 has been instrumental to Africa’s mobile connectivity. Africa is highly reliant on mobile communications for payment, healthcare and business, which the company has facilitated efficiently.

3. Anbessa Shoes

With a yearly production capacity of over 1.5 million pairs, this Ethiopian shoe company positively impacted the African Economy. Anbessa shoes established its first plant in 1935 by Italian business personalities, and it got privatized in 2011. The company’s currently created 2500 jobs, has over 37 outlets and exports its products to Kenya, Uganda, South Sudan, Somaliland and other European nations.

4. DStv

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Source: UGC

READ ALSO: 5 Things Successful Brands Do to Thrive In Africa

DStv is a big player in the entertainment industry. It is active in the entire Sub-Saharan Africa. The Multichoice Group owns the company, and it is a platform popularly known for providing world-class entertainment ranging from sports, live events and many more. DStv has genuinely altered the face of television in Africa forever.

5. Econet

Africa’s way past the dark days and the communication infrastructure is connecting people better than before. Econet, a Zimbabwean firm with diversified interest in telecommunications, has had an enormous impact in this industry sector. They deal in broadband, satellite, optical fiber networks, mobile payment and fixed telephony.

6. Safaricom

image: safaricom.co.ke
Source: UGC

This is the most profitable firm in East Africa and the pioneer of the popular mobile-money transaction platform, M-Pesa. This money transfer technology has been duplicated all over the globe and mostly by brands made in Africa. Safaricom is Kenya’s largest telecommunications operator and a leader in the digital financial business.

7. Shoprite South Africa

Shoprite is South Africa’s largest retail chain. The company has successful operations in 15 nations all over Africa with about 2,689 outlets. All of these outlets have employed over 144,000 people in different countries. Shoprite’s headquartered in Western Cape, South Africa and is listed on the Johannesburg securities exchange as well as those for Namibia and Zambia.

8. Globacom

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Source: UGC

Having sustained its growth strategy for years, Globacom is one of the biggest brands in the Telecommunications industry. The company started operations in 2003 and is dominant in West Africa. Popularly known as Glo, it has won the hearts of the community, and it is among the best brands made in Africa.

9. Tusker

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Source: UGC

“Bia yangu, nchi yangu,” which means “My beer, my country,” is the slogan of Kenya’s most popular drink – Tusker Lager. For sure, it’s making good money for the Diageo group. It is mostly loved by the natives because of its rich taste and good quality. The iconic tusk imagery on its bottle is an accurate depiction of the brand’s African roots.

10. Trade Kings

Trade kings is the biggest Fast Moving Consumer Goods company in Zambia, and it has also made its mark in the African continent. The company’s established itself as one of the biggest manufacturers in Sub-Saharan Africa.

11. Kasapreko Drinks

Kasapreko Limited (KCL) is a leading indigenous beverage manufacturing company located in Ghana and among the most valuable brands in Africa. They produce a scientifically tested herbal alcoholic drink that’s supplied in Africa as well as other countries all over the globe. Kasapreko boast of using first-class technology in their brewing process. The firm produces mineral water, wine, cider, liquor and whiskey.

12. Amarula

Amarula is an exotic and natural spirit made from the Marula tree. The tree grows in subequatorial regions of Africa. This company has always been celebrated all over Africa because of its exceptional commitment to quality. Amarula has won 17 international spirits awards over the past 20 years.

13. Jumia

image: jumia.co.ng
Source: UGC

READ ALSO: Cytonn recognised as one of strongest brands in East Africa, tipped for Superbrands award

Jumia is Africa’s e-commerce giant and has operations in Nigeria, Kenya, Morocco and Egypt. The company has revolutionized how businesses and clients source for products by availing an online platform where buyers meet sellers.

14. Kenya Airways

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Source: UGC

The Kenya national carrier (KQ) has successfully worked on its image and has ideally earned its place in the 25 most admired African brands. The airline boasts of over 100 aircrafts, more than any other African flying company. Kenya Airways is famous for its great hospitality and excellent service towards their clients.

15. Tiger Brands

This packaged goods firm is one of the big brands in Africa, and the largest food companies in South Africa. Tiger Brands was founded in 1921 by Jacob Frankel and has direct and indirect investments in different African countries like Zimbabwe, Mozambique, Kenya, Cameron and Nigeria.

16. Castle Lager

One of South Africa’s most-sold beers, Castle Lager is among the most valuable brands in Africa. The Lager’s history goes way back to the 1860s where Charles Glass struck the perfect beer formula. Castle Lager sells in other African countries as well.

17. Nanawax

image: nanawax.org
Source: UGC

Nanawax is an iconic West African fashion brand started by Maureen Ayite in 2010 on a simple Facebook page. Now, the company’s collection is in different African countries and gathers a lot of customers through its online and physical stores. Nanawax is popular because of its colorful and sexy outfits that feature the African style.

18. Azam

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Source: UGC

This makes the list of the big brands in Africa because of its diversified investment portfolio. Azam has interests in the food and beverage sector, marine passenger service, entertainment, petroleum, logistics and packaging. The company is native to Tanzania, and it started as a minute restaurant in 1970 at the port city of Dar Es Salam.

19. Star Beer

Star Lager is Nigeria’s most-loved beer. It has a smooth, bright and clear taste thanks to the Lager’s unique brewing process. That’s why it is a darling of Nigerians. With the country’s massive population, who’s to stop the brand from growing into one of the best international brands in Africa?

20. Chibuku

A dark lager brewed from a traditional African recipe, Chibuku has won the hearts of the middle-income earners all over the continent. The company has commercial production in Ghana, Mozambique, Swaziland, and Tanzania.

21. Ethiopian Airlines

If you frequently travel to different destinations in Africa and outside the continent, then you’ve probably flown Ethiopian. Ethiopian Airlines has different flight routes all over Africa and is renowned for its excellent customer service and affordable rates.

22. Bidco

image: bidcoafrica.com
Source: UGC

The Bidco brand was born in 1970 in Kenya as a garment factory. Now, it is a multinational firm with over 30 brands in its portfolio and active in more than 16 markets in Africa.

23. Kwese

image: kwese.com
Source: UGC

Kwese is a subsidiary of Econet group, a telecoms giant in Africa. This company is a multiplatform broadcast network with three primary services: Kwese Free Sports, Kwese iflix and Kwese Play. All these services deliver entertainment to most homes in Africa, earning the company a great spot among the international brands in Africa.

24. All Kasi

Sports clothing brand All Kasi dominates as the most-loved sportswear in Botswana. The great reputation has extended to other African and international markets. All Kasi’s popular for making classy sports apparel.

25. Sivop

image: sivop.net
Source: UGC

Since it started operations in 1985, Sivop’s reference as the ultimate source of cosmetics and perfumes cannot be ignored. This company has positioned itself as a dynamic group with a consistent pursuit of excellence. Sivop has partnered with African and international suppliers to deliver products to all markets.

There you have it; 25 most admired African brands. These famous brands’ grasp of the African market is so tight that the chances that you haven’t sourced some products or accessed services from them are slim. Africa has a vibrant entrepreneurial ground, and such firms are fundamental in depicting the continent’s business opportunities.

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Source: Tuko

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