IMAX SIGNS AGREEMENT WITH FILMHOUSE CINEMAS

IMAX Corporation  and Filmhouse Cinemas, Nigeria’s largest chain of theatres have announced an agreement for an IMAX theatre  to beLOCATED in a new project in Lagos. The deal, announced at CineEurope, marks the first-ever IMAX agreement in Nigeria and West Africa. Nigeria now ranks as Africa’s largest economy. The agreement underscores the company’s continued expansion in Africa, where IMAX signed its first-ever deal in Angola and added four new theatres to its network in South Africa.
“Our mission is to establish the best movie-going experience in Nigeria. IMAX will help us realize this goal by delivering an immersive and differentiated experience previously unavailable to Nigerian moviegoers,” said Kene Mkparu, CEO, Filmhouse Cinemas.  “As we continue our aggressive expansionPLANS, IMAX will serve as an anchor attraction in our multiplex in Lagos, redefining the premium cinema experience in Nigeria. We are proud to be the first to introduce IMAX in the country and look forward to broadening its reach.”
“We are delighted toJOIN forces with Filmhouse Cinemas and enter Nigeria, which represents a key strategic move for our expansion in Africa. Recent reports project that Nigeria’s entertainment and media revenues will reach an estimated $8.5 billion by 2018 – more than doubling from 2013,” said Andrew Cripps, President, IMAX EMEA.  “As the biggest economy on the continent and a market that is extremely under-screened, we believe that together with Filmhouse we can seize the mutual growth opportunities that exist in Nigeria and bring the world’s most immersive cinematic experience to more audiences across the country.”

Source: This Day Live

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